Share of time in omnichannel retailing: Definition and measurement
Author:
Syed Mahmudur Rahman,Jamie Carlson,Noman H. Chowdhury,Siegfried P. Gudergan,Martin Wetzels,Dhruv Grewal
Publication:
Journal of Retailing
© 2025 The Author(s). Published by Elsevier Inc. on behalf of New York University.