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Effectiveness of social responsibility marketing in young millennials - Generation Y: analysis of three cases for brand positioning

Author:

Erika Alejandra Jiménez Correa,Sandra Milena Palacio-López,Javier A. Sánchez-Torres,Luisa Fernanda Gaviria Martínez,Juan Pablo Arrubla Zapata,Yuri Lorene Hernández Fernández,Carolina Perlaza Lopera

Publication:

Heliyon

Publisher:

Elsevier

Date:

October 2021

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