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The influence of audience characteristics on the effectiveness of brand placement memory

Author:

Thamaraiselvan Natarajan,Senthil Arasu Balasubramaniam,Gladys Stephen,Daniel Inbaraj Jublee,Dharun Lingam Kasilingam

Publication:

Journal of Retailing and Consumer Services

Publisher:

Elsevier

Date:

September 2018

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