A comprehensive study on factors influencing online impulse buying behavior: Evidence from Shopee video platform
Author:
Thi Thuy An Ngo,Hoang Lan Thanh Nguyen,Hoang Phi Nguyen,Ho Truc Anh Mai,Thi Huyen Tran Mai,Phuoc Long Hoang
© 2024 The Authors. Published by Elsevier Ltd.