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Análisis del proceso de generación de lealtad en el entorno on-line a través de la calidad del servicio y de la calidad de la relación

Author:

Alberto Prado Román,Alicia Blanco González,Carmelo Mercado Idoeta

Publication:

Revista Europea de Dirección y Economía de la Empresa

Publisher:

Elsevier

Date:

October–December 2014

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