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Over-the-top (OTT) retailing in the post pandemic world. Unveiling consumer drivers and barriers using a qualitative study

Author:

Reeti Agarwal,Ankit Mehrotra,Veenu Sharma,Armando Papa,Areej Malibari

Publication:

Journal of Retailing and Consumer Services

Publisher:

Elsevier

Date:

November 2023

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