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Live streaming and consumer purchase behavior: Current and future opportunities in E-commerce

Author:

Muhammad Ashraf Fauzi,Ahmad Samed Al-Adwan,Christine Tan Nya-Ling,Walton Wider,Serikkhan Zhuzeyev,Chong Chin Wei

Publication:

Social Sciences & Humanities Open

Publisher:

Elsevier

Date:

June 2026

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