E-commerce adoption by SMEs and its effect on marketing performance: An extended of TOE framework with ai integration, innovation culture, and customer tech-savviness
Author:
Omar Hasan Salah,Mohannad Moufeed Ayyash
Publication:
Journal of Open Innovation: Technology, Market, and Complexity
© 2023 The Authors. Published by Elsevier Ltd on behalf of Prof JinHyo Joseph Yun.