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Drivers and impact of big data analytic adoption in the retail industry: A quantitative investigation applying structural equation modeling

Author:

Abdalwali Lutfi,Mahmaod Alrawad,Adi Alsyouf,Mohammed Amin Almaiah,Ahmad Al-Khasawneh,Akif Lutfi Al-Khasawneh,Ahmad Farhan Alshira'h,Malek Hamed Alshirah,Mohamed Saad,Nahla Ibrahim

Publication:

Journal of Retailing and Consumer Services

Publisher:

Elsevier

Date:

January 2023

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