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The role of consumer-consumer interaction and consumer-brand interaction in driving consumer-brand engagement and behavioral intentions

Author:

Man Lai Cheung,Guilherme D. Pires,Philip J. Rosenberger,Wilson K.S. Leung,Mohamad-Noor Salehhuddin Sharipudin

Publication:

Journal of Retailing and Consumer Services

Publisher:

Elsevier

Date:

July 2021

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