In-store endcap projections and their effect on sales

Author:

Elisa B. Schweiger,Carl-Philip Ahlbom,Jens Nordfält,Anne L. Roggeveen,Dhruv Grewal

Publication:

Journal of Retailing

Publisher:

Elsevier

Date:

March 2023

© 2022 The Author(s). Published by Elsevier Inc. on behalf of New York University.

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