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Business strategy for medical devices in emerging markets: A fuzzy-based multi-criteria decision analysis

Author:

Irfan Ahmed,Bo Feng,Duad Abdul,Mustufa Haider Abidi,Muhammad Tariq Naeem,Junwen Feng,Fahad Alasim

Publication:

European Research on Management and Business Economics

Publisher:

Elsevier

Date:

September–December 2026

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